IFL TV continue to pioneer the boxing media space with a new sponsorship deal with Everlast. Kugan Cassius co-founded IFL in 2010, since then the growth and access has been unruvalled with over 834 million views around the world, and over 656,000 YouTube subscribers.
IFL’s growth over the years is nothing short of remarkable and has been driven through hard work and dedication on the the other side of the ropes. The sponsor partnership should be a shoe fit with Everlast citing their core values of strength, dedication, individuality and authenticity.
Throughout history Everlast has been sported by the likes of Muhammad Ali, Marvin Hagler, Sugar Ray Leonard, Roberto Duran and Joe Frazier, to current fan favourites, Joshua Buatsi, Conor Benn, Carl Frampton, Ramla Ali, Chantelle Cameron and Natasha Jonas. Just as Everlast have long been synonymous with the sport of boxing athletes, equipment, and apparel so to has IFL become a stalwart within the boxing fraternity as the number one media outlet.
I’m honoured to secure this new sponsorship with Everlast. It’s one of the biggest brands in the world and it shows just how successful IFL TV has become to be sitting alongside this boxing powerhouse. You can’t move in the boxing world without coming across Everlast in some shape or form. With their help, IFL TV can grow to the next level, and I’m confident that this is the start of a fantastic relationship with Everlast.Kugan Cassius – co-founder IFL TV
Everlast also recognising the potential the partnership can bring to both entities:
IFL TV has become the biggest media force in boxing over recent years, giving fans an unfiltered, 360-degree view of the sport and giving fighters the opportunity to have their say, from new faces to the most recognisable in the sport. It feels only natural that Everlast, the most iconic brand in the sport, works with IFL TV to continue to make boxing accessible to all.
Kugan and his team at IFL TV are the voice of British boxing and Everlast want to help them share those voices with the world and catapult boxing to the next level. Everlast believe that greatness is within and IFL TV allow the world to see that inner greatness.Chris Zoller, Vice President, Marketing & Product Development at Everlast
Good luck to both parties from All Star Boxing as they continue to invest in growing the sport and bringing greater access to fans.